At Tequila Don Julio, we believe that honoring our true origins means sharing who we are. That is why we are proud to be part of a collaboration that brings to life a monumental artistic intervention inspired by Wixárika art and symbolism, incorporating values that define us: respect for the land, agave culture, water stewardship, and pride in our Mexican identity.

Together with Host City Guadalajara, the Jalisco Ministry of Economic Development (SEDECO), and Mujeres Empoderadas A.C., we have transformed a globally recognized sports platform into an authentic expression of craftsmanship, heritage, and community.

By taking our roots beyond borders, we celebrate Mexico’s talent and cultural heritage with pride, purpose, and authenticity on the world stage

The Monumental Ball

3.6

meters in
diameter

100

kg of

beads

10

million
beads

25

artisans

EVERY SYMBOL TELLS A STORY

Hikuri or Peyote

The sacred cactus. It represents the bridge to the gods, wisdom, and divine enlightenment.

God’s Eye (Síkuli)

A wooden cross woven with colorful diamond shapes. It is a protective amulet that represents the five cardinal points and allows Kauyumari to see and understand the mysteries of the universe.

Blue Deer (Kauyumari)

The spiritual guide, symbol of life, corn, and peyote. The deer is the bridge between the earthly world and the divine.

Corn

Corn is more than food; it is the essence of life itself. For the Wixárika people, this grain is a divine gift that ensures the survival of their community.

Fire (Tatewari)

The Grandfather Fire. It is considered the first shaman, purifier, and creator of life and light.

The Sun, “Tayau”

A sacred entity that provides energy, protection, and guidance.

Serpent (Ku) -> A divine animal

It is associated with the aquatic world “below,” the west, darkness, femininity, and fertility. It is connected to power, rain, and the guidance of water.

Eagle

The symbol of this animal, like peyote, is considered a bridge between the gods and humankind. It is believed that its feathers hold the power to see and hear everything, to heal the sick, and to make the Sun and rain appear.

Scorpion (Teruka)

A symbol of protection, strength, and duality. It is considered a spiritual guardian associated with peyote (hikuri) and the protection of crops.

Shaman / Mara’akame

Interprets and brings these visions to life through yarn or beadwork, acting as a bridge between the divine and earthly worlds.

Artisan Woman

A woman who represents the work of all the women artisans in the community: creator of stories, mother, and protector.

The Moon (Takutsi Metseri or Metsá)

Represents sacred time, the cycles of life, femininity, and rebirth.

the artisans

The monumental ball intervention was developed in collaboration with Raúl Rosas Chavarín, founder of SausalitoBox, a Mexican creative studio dedicated to transforming Wixárika art into high-impact contemporary artistic experiences.

Founded in 2021, SausalitoBox began as a socially driven initiative. What started as a cultural project has evolved into a growing collaborative network of more than 25 artisans from Jalisco, dedicated to preserving and evolving the Wixárika tradition through contemporary expressions that honor its essence while bringing its cultural richness to new audiences around the world.